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RED DIGITAL CINEMA | "Those that believed in RED at NAB 2006 are smarter than they ever imagined. We want to make it so..."
Jim Jannard - Red Digital Cinema
After we found out about the introduction of ‘a revolutionary new camera system' at the NAB 2006, the first thing we did at the start of the show was listen to their sales pitch. Moving CMOS imaging was a new concept and Red Digital Cinema promised unprecedented resolution and frame rates. Since we like taking chances with new technology we decided to sign up and pay for five serial numbers.
Serial numbers 44 till 48 turned out to be the first European delivered Red One’s and we happened to be the first existing rental company in the world buying them.
After the introduction at Red day One in Orange County we realized the camera’s weren’t exactly rental ready so we decided to test them extensively and lend them out instead of charging for it. After a few months and the release of build 13 we decided to start renting them out.
Five Reds soon became six, then ten. All the way from #44 up to # 6072.
With camera’s like this and the high demands of a professional filmcrew you need the best accessories and even better lenses to complete the package.
On board accessories: Element Technica
Matte-box & Follow focus: Arri
Tripods and heads: Ronford Baker & O’Connor
Lenses: Leica, Arri, Cooke, Angenieux and Red
Cam-a-lot already owned a lot of PL-mount lenses since we had seven Pro-35 adapters in rental. But the Red also made us buy: Arri Ultra Primes, Cooke S4i’s, Leica Summilux, Angenieux 25-250 and a lot of specialty lenses like: Swing & Shift, Macro, 8 mm Ultra Prime
Yes, at some points you can still consider the Red One to be a prototype camera, but it’s the best damn prototype we’ve ever seen. And yes, reduser.net is a nightmare to read if you’re trying to search for critical info on the camera or on post-production issues. But at least there is a place where you can find this information.
All our Red One's are updated to the new, much improved Mysterium-X sensor.
Since early 2011, we are the proud owners of the first Epic-M models shipped to Europe. We currently have eight Epics and three Scarlets, besides our Red Ones.
For more information, visit red.com
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